Desarrollo de estrategias de comunicación digital para la gestión del voluntariado Caso: Honduras
Tesis
Materias > Comunicación
Materias > Educación
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
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El presente trabajo de investigación aborda el tercer sector y la acción del voluntariado. El objetivo general fue elaborar un plan para incorporar nuevas soluciones digitales en relación a las actividades diarias y de emergencia del voluntariado en San Pedro Sula, Honduras. En el estado del arte se investigaron las problemáticas a las que se enfrentan mediante la metodología de revisión sistemática. Para la elaboración de las estrategias digitales se tomó en consideración el ciclo del voluntariado propuesto por el Observatorio del Tercer Sector. El estudio se realizó con un enfoque metodológico mixto ya que de acuerdo al tema es el más apropiado. Se consideraron análisis cuantitativos, cualitativos y de observación.Con el estudio de la competencia digital del voluntariado respecto al caso de estudio se obtuvieron resultados variados. Por una parte, la mayoría cuenta con acceso a internet y dispositivos móviles digitales. Además, existe una alta disponibilidad para capacitarse y utilizar nuevas herramientas tecnológicas. Sin embargo, es necesaria la implementación de capacitación en diversos temas. Las propuestas presentadas en cada fase mejoran la gestión del voluntariado, y con su finalización se obtiene un modelo sostenible. Por último, las campañas digitales deben lograr interacción para que sean mostradas a la mayor cantidad de usuarios y por medio de la realidad aumentada es posible generar propuestas de valor.
metadata
Valdivieso Aguilar, Dulce Mabel
mail
arqdulcevaldivieso@gmail.com
(2022)
Desarrollo de estrategias de comunicación digital para la gestión del voluntariado Caso: Honduras.
Masters thesis, SIN ESPECIFICAR.
Resumen
El presente trabajo de investigación aborda el tercer sector y la acción del voluntariado. El objetivo general fue elaborar un plan para incorporar nuevas soluciones digitales en relación a las actividades diarias y de emergencia del voluntariado en San Pedro Sula, Honduras. En el estado del arte se investigaron las problemáticas a las que se enfrentan mediante la metodología de revisión sistemática. Para la elaboración de las estrategias digitales se tomó en consideración el ciclo del voluntariado propuesto por el Observatorio del Tercer Sector. El estudio se realizó con un enfoque metodológico mixto ya que de acuerdo al tema es el más apropiado. Se consideraron análisis cuantitativos, cualitativos y de observación.Con el estudio de la competencia digital del voluntariado respecto al caso de estudio se obtuvieron resultados variados. Por una parte, la mayoría cuenta con acceso a internet y dispositivos móviles digitales. Además, existe una alta disponibilidad para capacitarse y utilizar nuevas herramientas tecnológicas. Sin embargo, es necesaria la implementación de capacitación en diversos temas. Las propuestas presentadas en cada fase mejoran la gestión del voluntariado, y con su finalización se obtiene un modelo sostenible. Por último, las campañas digitales deben lograr interacción para que sean mostradas a la mayor cantidad de usuarios y por medio de la realidad aumentada es posible generar propuestas de valor.
Tipo de Documento: | Tesis (Masters) |
---|---|
Palabras Clave: | Realidad Aumentada, Competencia Digital, Voluntariado, Gestión, Tercer Sector |
Clasificación temática: | Materias > Comunicación Materias > Educación |
Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster |
Depositado: | 03 Nov 2023 23:30 |
Ultima Modificación: | 03 Nov 2023 23:30 |
URI: | https://repositorio.uneatlantico.es/id/eprint/1877 |
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