Análise do mercado de adquirência após 10 anos da quebra de exclusividade de bandeiras
Tesis Materias > Ciencias Sociales Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster Cerrado Portugués Este trabalho apresenta resultados de pesquisa de análise das mudanças no mercado de adquirência depois de 10 anos da quebra de exclusividade de bandeiras, tal segmento, antes dominado por duas grandes empresas Redecard e Cielo que atuavam dividindo o setor de meios de pagamentos por cartões de crédito ou débito, que anterior a mudança, operavam cada uma com sua respectiva bandeira de cartão. Discorre sobre mercado, estratégia, competitividade, fidelização de clientes, satisfação do cliente, marketing de relações, marketing de varejo, focando numa real análise do impacto que as empresas sofreram depois de 10 anos das mudanças ocorridas no setor. Constituído dos seguintes objetivos: a) descrever o mercado de adquirência antes e depois da quebra de exclusividade; b) verificar o que melhorou para os empreendedores; c) verificar os benefícios mercadológicos e financeiros para os clientes e também para os novos adquirentes; d) verificar as principais tendências para o setor. A metodologia utilizada neste estudo envolveu pesquisa descritiva e exploratória. Para a coleta de dados utilizou-se um questionário respondido por 21 clientes usuários dos serviços de adquirência no período de agosto a outubro de 2021. Os principais resultados da pesquisa apontam que a maioria dos clientes são microempreendedores como autônomos, profissionais liberais e etc., ou seja, cerca de 43% destes clientes apesar de serem pessoa jurídica e usam os serviços de adquirência, também possuem baixo volume de faturamento com teto máximo de até 50 mil reais por mês. Quando unificamos os dados com os clientes também pessoa jurídica, porém com o perfil PME (pequenas e médias empresas) correspondente a 48% da nossa amostragem, o perfil de faturamento sobe para o limite de 50 até 100 mil reais, ou seja 91% dos entrevistados, todos pessoa jurídica faturam até 100 mil reais o que de fato clusteriza o perfil dos usuários no varejo. Quanto a satisfação, os índices apontam que a as empresas melhoraram seus atendimentos e formas de relacionamento com o cliente, fazendo com que apenas 52,4% não migraram nenhuma vez para outra empresa, ou seja, estão conseguindo fidelizar seus próprios clientes. As mudanças trouxeram benefícios para os clientes, os custos administrativos das maquinetas diminuíram. Evidência positiva de custos tributários mais baixos para novos adquirentes. metadata Monteiro Moreira, Marco Antonio mail marco.brf@hotmail.com (2022) Análise do mercado de adquirência após 10 anos da quebra de exclusividade de bandeiras. Masters thesis, SIN ESPECIFICAR.
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Este trabalho apresenta resultados de pesquisa de análise das mudanças no mercado de adquirência depois de 10 anos da quebra de exclusividade de bandeiras, tal segmento, antes dominado por duas grandes empresas Redecard e Cielo que atuavam dividindo o setor de meios de pagamentos por cartões de crédito ou débito, que anterior a mudança, operavam cada uma com sua respectiva bandeira de cartão. Discorre sobre mercado, estratégia, competitividade, fidelização de clientes, satisfação do cliente, marketing de relações, marketing de varejo, focando numa real análise do impacto que as empresas sofreram depois de 10 anos das mudanças ocorridas no setor. Constituído dos seguintes objetivos: a) descrever o mercado de adquirência antes e depois da quebra de exclusividade; b) verificar o que melhorou para os empreendedores; c) verificar os benefícios mercadológicos e financeiros para os clientes e também para os novos adquirentes; d) verificar as principais tendências para o setor. A metodologia utilizada neste estudo envolveu pesquisa descritiva e exploratória. Para a coleta de dados utilizou-se um questionário respondido por 21 clientes usuários dos serviços de adquirência no período de agosto a outubro de 2021. Os principais resultados da pesquisa apontam que a maioria dos clientes são microempreendedores como autônomos, profissionais liberais e etc., ou seja, cerca de 43% destes clientes apesar de serem pessoa jurídica e usam os serviços de adquirência, também possuem baixo volume de faturamento com teto máximo de até 50 mil reais por mês. Quando unificamos os dados com os clientes também pessoa jurídica, porém com o perfil PME (pequenas e médias empresas) correspondente a 48% da nossa amostragem, o perfil de faturamento sobe para o limite de 50 até 100 mil reais, ou seja 91% dos entrevistados, todos pessoa jurídica faturam até 100 mil reais o que de fato clusteriza o perfil dos usuários no varejo. Quanto a satisfação, os índices apontam que a as empresas melhoraram seus atendimentos e formas de relacionamento com o cliente, fazendo com que apenas 52,4% não migraram nenhuma vez para outra empresa, ou seja, estão conseguindo fidelizar seus próprios clientes. As mudanças trouxeram benefícios para os clientes, os custos administrativos das maquinetas diminuíram. Evidência positiva de custos tributários mais baixos para novos adquirentes.
| Tipo de Documento: | Tesis (Masters) |
|---|---|
| Palabras Clave: | Marketing, Relacionamento, Fidelização, Atendimento Tecnologia, Mudança, Tendências, Varejo, Adquirência, Satisfação do cliente |
| Clasificación temática: | Materias > Ciencias Sociales |
| Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster |
| Depositado: | 30 Oct 2023 23:30 |
| Ultima Modificación: | 30 Oct 2023 23:30 |
| URI: | https://repositorio.uneatlantico.es/id/eprint/1296 |
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Introduction Cancer in older adults is often associated with functional limitations, geriatric syndromes, poor self-rated health, vulnerability, and frailty, and these conditions might worsen treatment-related side effects. Recent guidelines for patients with cancer during and after treatment have documented the beneficial effects of exercise to counteract certain side effects; however, little is known about the role of exercise during cancer treatment in older adults. Materials and Methods This is a multicentre randomised controlled trial in which 200 participants will be allocated to a control group or an intervention group (the sample size has been calculated to detect a clinical difference of 1 point in Short Physical Performance Battery (SPPB) score, assuming an α error of 0.05, a β error of 0.20, and a 10 % loss rate). Patients aged ≥70 years, diagnosed with any type of solid cancer and candidates for systemic treatment are eligible. Subjects in the intervention group are invited to participate in a 12-week supervised multicomponent exercise programme in addition to receiving usual care. Study assessments are conducted at baseline and three months. The primary outcome measure is physical function as assessed by the SPPB. Secondary outcome measures include comprehensive geriatric assessment scores (including social situation, basic and instrumental activities of daily living, cognitive function, depression, nutritional status, polypharmacy, geriatric syndromes, pain, and emotional distress), anthropometric characteristics, frailty status, physical fitness, physical activity, cognitive function, quality of life, fatigue, and nutritional status. Study assessments also include analysis of inflammatory, endocrine, and nutritional mediators in serum and plasma as potential frailty biomarkers at mRNA and protein levels and multiparametric flow cytometric analysis to measure immunosenescence markers on T and NK cells. Discussion This study seeks to extend our knowledge on exercise interventions during systemic anticancer treatment in patients over 70 years of age. Results from this research will guide the management of older adults during systemic treatment in hospitals seeking to enhance the standard of care.
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Background Post-kala-azar dermal leishmaniasis (PKDL) is a skin condition that can become a complication in about 15 % of patients who have had kala-azar. Despite its significance, treatment options for PKDL are still limited. This systematic review and meta-analysis aim to evaluate the efficacy of amphotericin B for this condition. Methods PubMed, Embase, Cochrane, and Web of Science databases were searched for randomized controlled trials (RCTs) that reported the efficacy of Liposomal Amphotericin B in the treatment of PKDL. This study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Events per 100 observations with 95 % confidence intervals were performed for outcomes. Results Nine studies with 639 patients were included, the treatment durations ranging from 7 to 60 days. The mean age ranged from 9.2 to 31.0 years, and 359 patients were male. The PKDL treatment with liposomal amphotericin B resulted in a cure rate of 91.36 % (95 % CI: 76.60-97.15). However, a relapse was observed in 11.42 % (95 % CI: 6.20-20.8) of patients. Adverse events were common, with hepatic enzyme elevation (ALT/AST) being the most frequent (61.75 %; 95 % CI: 21.81–90.33), followed by fever in 29.93 % of cases (95 % CI: 5.09–77.30). Among the more serious side effects, decreased serum potassium was observed in 19.27 % (95 % CI: 3.84–58.82), and increased serum creatinine, indicative of nephrotoxicity, occurred in 15.08 % (95 % CI: 3.97–43.27). Nausea or vomiting, although less severe, affected 12.36 % of patients (95 % CI: 4.81–28.25). Conclusions These findings highlight that while liposomal amphotericin B is a potent therapeutic option for PKDL, its administration requires careful management and clinical vigilance to optimize outcomes and minimize risks.
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