Ventajas competitivas de la automatización de las notificaciones push de Twincoders y su enfoque respecto al plan operacional
Tesis
Materias > Ingeniería
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster
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De la elaboración del proyecto se ha extraído una serie de conclusiones que se exponen.La elaboración del análisis estratégico se enfoca en los objetivos en los que se traduce la visión de la empresa, así como la elección de los valores, determinando las políticas de marketing, de operaciones, de organización, así como la política económica y financiera, al establecer los principios bajo los cuales han de sustentarse éstas. Para completar el análisis estratégico, ha sido necesario el estudio en profundidad del sector de la consultoría, y especialmente, el de los competidores más directos. Se ha realizado la recogida y análisis de información a través de las técnicas de recolección.En el plan de marketing se desarrolla los procesos de paquetización de los servicios para conseguir delimitar nuestra propuesta de valor para el cliente, y que éste perciba de una manera más concreta cuál es el servicio que se le está prestando y qué obtiene con dicho servicio. En cuanto al plan de operaciones, ha sido necesario el establecimiento de un protocolo de actuación en la prestación del servicio para conocer dentro de la organización cómo ha de prestarse dicho servicio de una manera más eficiente y servir de método de control de la calidad en las distintas etapas que comprenden la prestación del citado servicio. En lo que a la gestión del plan de organización y recursos humanos se refiere, la empresa tiene una estructura muy simple.
metadata
García Martín, Cristian José
mail
cgm_22@hotmail.es
(2022)
Ventajas competitivas de la automatización de las notificaciones push de Twincoders y su enfoque respecto al plan operacional.
Masters thesis, SIN ESPECIFICAR.
Resumen
De la elaboración del proyecto se ha extraído una serie de conclusiones que se exponen.La elaboración del análisis estratégico se enfoca en los objetivos en los que se traduce la visión de la empresa, así como la elección de los valores, determinando las políticas de marketing, de operaciones, de organización, así como la política económica y financiera, al establecer los principios bajo los cuales han de sustentarse éstas. Para completar el análisis estratégico, ha sido necesario el estudio en profundidad del sector de la consultoría, y especialmente, el de los competidores más directos. Se ha realizado la recogida y análisis de información a través de las técnicas de recolección.En el plan de marketing se desarrolla los procesos de paquetización de los servicios para conseguir delimitar nuestra propuesta de valor para el cliente, y que éste perciba de una manera más concreta cuál es el servicio que se le está prestando y qué obtiene con dicho servicio. En cuanto al plan de operaciones, ha sido necesario el establecimiento de un protocolo de actuación en la prestación del servicio para conocer dentro de la organización cómo ha de prestarse dicho servicio de una manera más eficiente y servir de método de control de la calidad en las distintas etapas que comprenden la prestación del citado servicio. En lo que a la gestión del plan de organización y recursos humanos se refiere, la empresa tiene una estructura muy simple.
| Tipo de Documento: | Tesis (Masters) |
|---|---|
| Palabras Clave: | Ventajas competitivas, notificaciones push, automatización |
| Clasificación temática: | Materias > Ingeniería |
| Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster |
| Depositado: | 29 Abr 2024 23:30 |
| Ultima Modificación: | 29 Abr 2024 23:30 |
| URI: | https://repositorio.uneatlantico.es/id/eprint/3035 |
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