Diseño de un Modelo de Gestión por Procesos para CG Seguros orientado al incremento de la satisfacción de sus clientes y la competitividad organizacional en el Distrito Metropolitano de Quito, en Ecuador.
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Materias > Ciencias Sociales
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster
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La empresa CG Seguros es un bróker que se especializa en el asesoramiento tanto para personas naturales como jurídicas. A pesar de tener varios años en el mercado, presenta algunos problemas relacionados específicamente con la desorganización en sus operaciones y que básicamente está vinculada con la duplicidad de actividades, o falta de gestión para contactar con un cliente para la venta o renovación de productos o servicios, lo que influye directamente en los ingresos de la organización y por consiguiente afecta la rentabilidad del negocio, su productividad y competitividad. Por ello y con el fin de mejorar la gestión de CG Seguros, se plantea el diseño de un sistema de gestión por procesos y orientado al incremento en la satisfacción de sus clientes y la competitividad organizacional y que de esta manera pueda cumplir con sus objetivos organizacionales. Para ello se plantea en primer término, aplicar un Check List en todas las áreas de la empresa, de tal manera que se pueda levantar información sobre la situación problemática actual. En segundo término, se plantea exponer la Filosofía empresarial que apoyará la construcción de la propuesta. En tercer término, se pretende identificar servicios ofertados, proveedores y clientes actuales, de tal manera que se tenga una comprensión clara de lo que es la CG Seguros. Finalmente se realiza la elaboración de la propuesta que consiste en levantar las actividades empresariales, construir el mapa de procesos, elaborar las matrices de caracterización, diseñar el catálogo de procesos que servirán de insumos para obtener los manuales de procesos, así como la formulación de indicadores de gestión que permitan medir el cumplimiento de la propuesta, todo ello a través del desarrollo de reuniones y entrevistas de trabajo. Para de esta manera obtener un documento que sirva como apoyo en la gestión de operaciones de CG Seguros.
metadata
Monroy Espinosa, Francisco Javier
mail
fjmonroye1976@gmail.com
(2022)
Diseño de un Modelo de Gestión por Procesos para CG Seguros orientado al incremento de la satisfacción de sus clientes y la competitividad organizacional en el Distrito Metropolitano de Quito, en Ecuador.
Masters thesis, Universidad Europea del Atlántico.
Resumen
La empresa CG Seguros es un bróker que se especializa en el asesoramiento tanto para personas naturales como jurídicas. A pesar de tener varios años en el mercado, presenta algunos problemas relacionados específicamente con la desorganización en sus operaciones y que básicamente está vinculada con la duplicidad de actividades, o falta de gestión para contactar con un cliente para la venta o renovación de productos o servicios, lo que influye directamente en los ingresos de la organización y por consiguiente afecta la rentabilidad del negocio, su productividad y competitividad. Por ello y con el fin de mejorar la gestión de CG Seguros, se plantea el diseño de un sistema de gestión por procesos y orientado al incremento en la satisfacción de sus clientes y la competitividad organizacional y que de esta manera pueda cumplir con sus objetivos organizacionales. Para ello se plantea en primer término, aplicar un Check List en todas las áreas de la empresa, de tal manera que se pueda levantar información sobre la situación problemática actual. En segundo término, se plantea exponer la Filosofía empresarial que apoyará la construcción de la propuesta. En tercer término, se pretende identificar servicios ofertados, proveedores y clientes actuales, de tal manera que se tenga una comprensión clara de lo que es la CG Seguros. Finalmente se realiza la elaboración de la propuesta que consiste en levantar las actividades empresariales, construir el mapa de procesos, elaborar las matrices de caracterización, diseñar el catálogo de procesos que servirán de insumos para obtener los manuales de procesos, así como la formulación de indicadores de gestión que permitan medir el cumplimiento de la propuesta, todo ello a través del desarrollo de reuniones y entrevistas de trabajo. Para de esta manera obtener un documento que sirva como apoyo en la gestión de operaciones de CG Seguros.
Tipo de Documento: | Tesis (Masters) |
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Palabras Clave: | Seguros, Bróker, Procesos, Manuales, Indicadores |
Clasificación temática: | Materias > Ciencias Sociales |
Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster |
Depositado: | 19 Oct 2023 23:30 |
Ultima Modificación: | 19 Oct 2023 23:30 |
URI: | https://repositorio.uneatlantico.es/id/eprint/790 |
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