Turismo Cultural y Policy Network: caracterización del modelo de negocio en la comuna de Camarones, Región de Arica y Parinacota, Chile.

Artículo Materias > Ciencias Sociales Universidad Europea del Atlántico > Investigación > Artículos y libros Abierto Español El artículo expone los hallazgos de una investigación destinada a estudiar la situación de la actividad turística cultural, desde la perspectiva de los modelos de negocio de la red empresarial como integrante del policy network de la comuna de Camarones, en tantos insumos para una propuesta de elaboración de políticas públicas de gobiernos locales. Para tales efectos se exponen las distinciones del turismo cultural, de los modelos de negocios, así como también su relación con el Plan de Desarrollo Comunal (Pladeco). La metodología de investigación empleada fue de tipo exploratorio cuantitativo y las categorías de análisis se construyeron basándose en las variables del modelo de negocios Canvas Business Model, herramienta de gestión estratégica que permite evaluar el diseño de un negocio en cuanto a su oferta, los clientes, su infraestructura, y la situación financiera del negocio, con el fin de observar deficiencias y analizar el valor entregado. Como resultado se pudo establecer una caracterización de la redde empresas que operan en la comuna de Camarones, así como una evaluación general del proceso de diseño de los modelos de negocios en cuanto al turismo cultural. Finalmente se concluye que los factores prioritarios a desarrollar por parte de las empresas turísticas de la comuna son básicamente tres: a) producto turístico cultural, b) asociatividad de la red c) diseño del modelo de negocio asociativo, aspectos que pueden ser abordados en la elaboración de futuros planes de desarrollo comunal. metadata Acevedo-Mora, Carlos mail carlosacevedo@gliaison.cl (2020) Turismo Cultural y Policy Network: caracterización del modelo de negocio en la comuna de Camarones, Región de Arica y Parinacota, Chile. Revista Gestão & Políticas Públicas, 10 (2). pp. 181-194. ISSN 2237-1095

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Resumen

El artículo expone los hallazgos de una investigación destinada a estudiar la situación de la actividad turística cultural, desde la perspectiva de los modelos de negocio de la red empresarial como integrante del policy network de la comuna de Camarones, en tantos insumos para una propuesta de elaboración de políticas públicas de gobiernos locales. Para tales efectos se exponen las distinciones del turismo cultural, de los modelos de negocios, así como también su relación con el Plan de Desarrollo Comunal (Pladeco). La metodología de investigación empleada fue de tipo exploratorio cuantitativo y las categorías de análisis se construyeron basándose en las variables del modelo de negocios Canvas Business Model, herramienta de gestión estratégica que permite evaluar el diseño de un negocio en cuanto a su oferta, los clientes, su infraestructura, y la situación financiera del negocio, con el fin de observar deficiencias y analizar el valor entregado. Como resultado se pudo establecer una caracterización de la redde empresas que operan en la comuna de Camarones, así como una evaluación general del proceso de diseño de los modelos de negocios en cuanto al turismo cultural. Finalmente se concluye que los factores prioritarios a desarrollar por parte de las empresas turísticas de la comuna son básicamente tres: a) producto turístico cultural, b) asociatividad de la red c) diseño del modelo de negocio asociativo, aspectos que pueden ser abordados en la elaboración de futuros planes de desarrollo comunal.

Tipo de Documento: Artículo
Palabras Clave: Policy Network; Turismo Cultural; Modelo de Negocio; Canvas Business Model;Comuna de Camarones-Chile.
Clasificación temática: Materias > Ciencias Sociales
Divisiones: Universidad Europea del Atlántico > Investigación > Artículos y libros
Depositado: 17 Sep 2021 23:55
Ultima Modificación: 03 Jul 2023 23:30
URI: https://repositorio.uneatlantico.es/id/eprint/382

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