Proposta educativa: promovendo a simbiose intergeracional de conhecimentos e a difusão da cultura digital entre os colaboradores da Diretoria Comercial Sul da empresa BXYZ, Brasil

Tesis Materias > Educación Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster Cerrado Portugués A questão que se quer resolver com esta pesquisa está fundada na necessidade de difusão da cultura digital de forma mais equânime entre os colaboradores da Diretoria Comercial Sul da empresa BXYZ a fim de facilitar o dia a dia, melhorar a produtividade, a qualidade das entregas e criar um ambiente de trabalho mais colaborativo, agregador e inclusivo.Dessa forma, elaborou-se uma proposta educativa com o objetivo de promover a simbiose intergeracional de conhecimentos para colaborar com a difusão da cultura digital entre os colaboradores do setor.A pesquisa foi desenvolvida a partir de um enfoque quantitativo a fim de apresentar dados relevantes que permitiram o estudo das variáveis que afetam a difusão digital na BXYZ. A saber: cultura digital, idade dos funcionários, tempo de empresa, cargo, recursos tecnológicos utilizados, nível de interação com os recursos digitais e meios de comunicação preferidos, A proposta apresentada baseou-se nas análises de dados coletados na pesquisa, que revelaram que a idade dos funcionários não é um fator que interfere na sua interatividade com a tecnologia. Além disso, foi possível entender que pessoas de todas as gerações costumam compartilhar o conhecimento e têm, normalmente, os mesmos hábitos de utilização de recursos e meios de comunicação digitais.Ficou claro, que as ferramentas digitais de aprendizagem são bem avaliadas, porém subutilizadas pelos colaboradores e que exatamente as pessoas que têm mais dificuldades com a tecnologia não as utilizam de maneira eficaz.Por fim, em resposta às necessidades da equipe de vendas, a apresentação da proposta educativa decorrente deste trabalho, pretende considerar a autonomia da equipe de vendas para construir o próprio aprendizado de forma significativa. Além disso, visa conciliar os objetivos da empresa de qualificação do seu capital humano com as necessidades de aprendizagem dos colaboradores. metadata Floriano Pereira, Maria Aparecida mail mariaaparecida.floriano1205@gmail.com (2022) Proposta educativa: promovendo a simbiose intergeracional de conhecimentos e a difusão da cultura digital entre os colaboradores da Diretoria Comercial Sul da empresa BXYZ, Brasil. Masters thesis, SIN ESPECIFICAR.

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Resumen

A questão que se quer resolver com esta pesquisa está fundada na necessidade de difusão da cultura digital de forma mais equânime entre os colaboradores da Diretoria Comercial Sul da empresa BXYZ a fim de facilitar o dia a dia, melhorar a produtividade, a qualidade das entregas e criar um ambiente de trabalho mais colaborativo, agregador e inclusivo.Dessa forma, elaborou-se uma proposta educativa com o objetivo de promover a simbiose intergeracional de conhecimentos para colaborar com a difusão da cultura digital entre os colaboradores do setor.A pesquisa foi desenvolvida a partir de um enfoque quantitativo a fim de apresentar dados relevantes que permitiram o estudo das variáveis que afetam a difusão digital na BXYZ. A saber: cultura digital, idade dos funcionários, tempo de empresa, cargo, recursos tecnológicos utilizados, nível de interação com os recursos digitais e meios de comunicação preferidos, A proposta apresentada baseou-se nas análises de dados coletados na pesquisa, que revelaram que a idade dos funcionários não é um fator que interfere na sua interatividade com a tecnologia. Além disso, foi possível entender que pessoas de todas as gerações costumam compartilhar o conhecimento e têm, normalmente, os mesmos hábitos de utilização de recursos e meios de comunicação digitais.Ficou claro, que as ferramentas digitais de aprendizagem são bem avaliadas, porém subutilizadas pelos colaboradores e que exatamente as pessoas que têm mais dificuldades com a tecnologia não as utilizam de maneira eficaz.Por fim, em resposta às necessidades da equipe de vendas, a apresentação da proposta educativa decorrente deste trabalho, pretende considerar a autonomia da equipe de vendas para construir o próprio aprendizado de forma significativa. Além disso, visa conciliar os objetivos da empresa de qualificação do seu capital humano com as necessidades de aprendizagem dos colaboradores.

Tipo de Documento: Tesis (Masters)
Palabras Clave: Proposta Educativa, Simbiose Intergeracional, Cultura Digital, Empresa BXYZ, Brasil
Clasificación temática: Materias > Educación
Divisiones: Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Depositado: 17 Nov 2023 23:30
Ultima Modificación: 17 Nov 2023 23:30
URI: https://repositorio.uneatlantico.es/id/eprint/2330

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