Plan estratégico para el departamento de comercialización de la marca social: Manos Dominicanas en Santo Domingo, en el periodo 2021-2022.
Tesis
Materias > Comunicación
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster
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El proyecto fue desarrollado bajo la titulación “Plan Estratégico De Comercialización Para La Marca Social Manos Dominicanas” tuvo como objetivo general: Diseñar un plan estratégico para el departamento de comercialización de la marca Manos Dominicanas en el Distrito Nacional, en el período 2021-2022. Para dar a conocer los productos de nuestros artesanos y mejorar la calidad del mismo, la cual impulsa el desarrollo humano sostenible a través de la formación y capacitación de artesanos de muy escasos recursos en toda la República Dominicana, en apoyo a su labor.Considerando las manifestaciones expuestas por (Bruni, 2019) un producto es aquello que toda empresa, sin importar su tamaño o emprendedor ofrece al mercado con la finalidad de que estos, genere utilidad o impacto social. Para lo cual es necesario entender el mismo y proporcionar estrategias de comercialización en búsqueda de obtener el objetivo deseado. Él presente estudio es de diseño no experimental, porque no existe manipulación de las variables, sino que la problemática que se estudia tiene lugar en su contexto natural. El tipo de estudio es exploratorio, a razón de que se lleva a cabo a fin de comprenderlo, en vista de que se encuentra en una fase preliminar. y descriptivo con un enfoque mixto porque utilizarán técnicas cualitativas y cuantitativas. Como parte de las conclusiones se establece que la factibilidad de la implementación del proyecto de plan estratégico, es determinar otras alternativas para la correcta comercialización de las piezas artesanales dentro del país y en el extranjero. A su vez se recomendó, implementar un programa de control para la elaboración y ejecución inmediata de las tareas de los artesanos, con el nivel de eficiencia requerido.
metadata
Arencibia Fundora, Dunia María
mail
d.arencibia@icloud.com
(2022)
Plan estratégico para el departamento de comercialización de la marca social: Manos Dominicanas en Santo Domingo, en el periodo 2021-2022.
Masters thesis, SIN ESPECIFICAR.
Resumen
El proyecto fue desarrollado bajo la titulación “Plan Estratégico De Comercialización Para La Marca Social Manos Dominicanas” tuvo como objetivo general: Diseñar un plan estratégico para el departamento de comercialización de la marca Manos Dominicanas en el Distrito Nacional, en el período 2021-2022. Para dar a conocer los productos de nuestros artesanos y mejorar la calidad del mismo, la cual impulsa el desarrollo humano sostenible a través de la formación y capacitación de artesanos de muy escasos recursos en toda la República Dominicana, en apoyo a su labor.Considerando las manifestaciones expuestas por (Bruni, 2019) un producto es aquello que toda empresa, sin importar su tamaño o emprendedor ofrece al mercado con la finalidad de que estos, genere utilidad o impacto social. Para lo cual es necesario entender el mismo y proporcionar estrategias de comercialización en búsqueda de obtener el objetivo deseado. Él presente estudio es de diseño no experimental, porque no existe manipulación de las variables, sino que la problemática que se estudia tiene lugar en su contexto natural. El tipo de estudio es exploratorio, a razón de que se lleva a cabo a fin de comprenderlo, en vista de que se encuentra en una fase preliminar. y descriptivo con un enfoque mixto porque utilizarán técnicas cualitativas y cuantitativas. Como parte de las conclusiones se establece que la factibilidad de la implementación del proyecto de plan estratégico, es determinar otras alternativas para la correcta comercialización de las piezas artesanales dentro del país y en el extranjero. A su vez se recomendó, implementar un programa de control para la elaboración y ejecución inmediata de las tareas de los artesanos, con el nivel de eficiencia requerido.
Tipo de Documento: | Tesis (Masters) |
---|---|
Palabras Clave: | Marca social, Manos Dominicanas, comercialización, artesanía |
Clasificación temática: | Materias > Comunicación |
Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster Universidad Internacional Iberoamericana Puerto Rico > Docencia > Trabajos finales de Máster |
Depositado: | 16 Nov 2023 23:30 |
Ultima Modificación: | 16 Nov 2023 23:30 |
URI: | https://repositorio.uneatlantico.es/id/eprint/1906 |
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Enzymatic treatment shapes in vitro digestion pattern of phenolic compounds in mulberry juice
The health benefits of mulberry fruit are closely associated with its phenolic compounds. However, the effects of enzymatic treatments on the digestion patterns of these compounds in mulberry juice remain largely unknown. This study investigated the impact of pectinase (PE), pectin lyase (PL), and cellulase (CE) on the release of phenolic compounds in whole mulberry juice. The digestion patterns were further evaluated using an in vitro simulated digestion model. The results revealed that PE significantly increased chlorogenic acid content by 77.8 %, PL enhanced cyanidin-3-O-glucoside by 20.5 %, and CE boosted quercetin by 44.5 %. Following in vitro digestion, the phenolic compound levels decreased differently depending on the treatment, while cyanidin-3-O-rutinoside content increased across all groups. In conclusion, the selected enzymes effectively promoted the release of phenolic compounds in mulberry juice. However, during gastrointestinal digestion, the degradation of phenolic compounds surpassed their enhanced release, with effects varying based on the compound's structure.
Peihuan Luo mail , Jian Ai mail , Qiongyao Wang mail , Yihang Lou mail , Zhiwei Liao mail , Francesca Giampieri mail francesca.giampieri@uneatlantico.es, Maurizio Battino mail maurizio.battino@uneatlantico.es, Elwira Sieniawska mail , Weibin Bai mail , Lingmin Tian mail ,
Luo
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A novel machine learning-based proposal for early prediction of endometriosis disease
Background Endometriosis is one of the causes of female infertility, with some studies estimating its prevalence at around 10 % of reproductive-age women worldwide and between 30 and 50 % in symptomatic women. However, its diagnosis is complex and often delayed, highlighting the need for more accessible and accurate diagnostic methods. The difficulty lies in its diverse etiology and the variability of symptoms among those affected. Methods This study proposes a predictive model based on supervised machine learning for the early identification of endometriosis, providing support for decision-making by healthcare professionals. For this purpose, an anonymised dataset of 5,143 female patients diagnosed with endometriosis at the private fertility clinic Inebir was used. The model integrates clinical records and genetic analysis through supervised machine learning algorithms, focusing on clinical variables and pathogenic and potentially pathogenic genetic variants. Results The developed predictive model achieves high accuracy in identifying the presence of endometriosis, highlighting the importance of combining clinical and genetic data in diagnosis. The integration of this data into the DELFOS platform, a clinical decision support system, demonstrates the utility of machine learning in improving the diagnosis of endometriosis. Conclusions The findings underscore the potential of clinical and genetic factors in the early diagnosis of endometriosis using supervised machine learning algorithms. This study contributes to the classification of clinical variables that influence endometriosis, offering a valuable tool for clinicians in making therapeutic and management decisions for their female patients.
Elena Enamorado-Díaz mail , Leticia Morales-Trujillo mail , Julián-Alberto García-García mail , Ana Teresa Marcos Rodríguez mail anateresa.marcos@uneatlantico.es, José Manuel Navarro-Pando mail jose.navarro@uneatlantico.es, María-José Escalona-Cuaresma mail ,
Enamorado-Díaz
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Detecting hate in diversity: a survey of multilingual code-mixed image and video analysis
The proliferation of damaging content on social media in today’s digital environment has increased the need for efficient hate speech identification systems. A thorough examination of hate speech detection methods in a variety of settings, such as code-mixed, multilingual, visual, audio, and textual scenarios, is presented in this paper. Unlike previous research focusing on single modalities, our study thoroughly examines hate speech identification across multiple forms. We classify the numerous types of hate speech, showing how it appears on different platforms and emphasizing the unique difficulties in multi-modal and multilingual settings. We fill research gaps by assessing a variety of methods, including deep learning, machine learning, and natural language processing, especially for complicated data like code-mixed and cross-lingual text. Additionally, we offer key technique comparisons, suggesting future research avenues that prioritize multi-modal analysis and ethical data handling, while acknowledging its benefits and drawbacks. This study attempts to promote scholarly research and real-world applications on social media platforms by acting as an essential resource for improving hate speech identification across various data sources.
Hafiz Muhammad Raza Ur Rehman mail , Mahpara Saleem mail , Muhammad Zeeshan Jhandir mail , Eduardo René Silva Alvarado mail eduardo.silva@funiber.org, Helena Garay mail helena.garay@uneatlantico.es, Imran Ashraf mail ,
Raza Ur Rehman
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Alzheimer's disease (AD) involves β-amyloid plaques and tau hyperphosphorylation, driven by oxidative stress and neuroinflammation. Cyclooxygenase-2 (COX-2) and acetylcholinesterase (AChE) activities exacerbate AD pathology. Olive leaf (OL) extracts, rich in bioactive compounds, offer potential therapeutic benefits. This study aimed to assess the anti-inflammatory, anti-cholinergic, and antioxidant effects of three OL extracts (low, mid, and high bioactive content) in vitro and their protective effects against AD-related proteinopathies in Caenorhabditis elegans models. OL extracts were characterized for phenolic composition, AChE and COX-2 inhibition, as well as antioxidant capacity. Their effects on intracellular and mitochondrial reactive oxygen species (ROS) were tested in C. elegans models expressing human Aβ and tau proteins. Gene expression analyses examined transcription factors (DAF-16, skinhead [SKN]-1) and their targets (superoxide dismutase [SOD]-2, SOD-3, GST-4, and heat shock protein [HSP]-16.2). High-OL extract demonstrated superior AChE and COX-2 inhibition and antioxidant capacity. Low- and high-OL extracts reduced Aβ aggregation, ROS levels, and proteotoxicity via SKN-1/NRF-2 and DAF-16/FOXO pathways, whereas mid-OL showed moderate effects through proteostasis modulation. In tau models, low- and high-OL extracts mitigated mitochondrial ROS levels via SOD-2 but had limited effects on intracellular ROS levels. High-OL extract also increased GST-4 levels, whereas low and mid extracts enhanced GST-4 levels. OL extracts protect against AD-related proteinopathies by modulating oxidative stress, inflammation, and proteostasis. High-OL extract showed the most promise for nutraceutical development due to its robust phenolic profile and activation of key antioxidant pathways. Further research is needed to confirm long-term efficacy.
Jose M. Romero‐Marquez mail , María D. Navarro‐Hortal mail , Alfonso Varela‐López mail , Rubén Calderón Iglesias mail ruben.calderon@uneatlantico.es, Juan G. Puentes mail , Francesca Giampieri mail francesca.giampieri@uneatlantico.es, Maurizio Battino mail maurizio.battino@uneatlantico.es, Cristina Sánchez‐González mail , Jianbo Xiao mail , Roberto García‐Ruiz mail , Sebastián Sánchez mail , Tamara Y. Forbes‐Hernández mail , José L. Quiles mail jose.quiles@uneatlantico.es,
Romero‐Marquez
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Garlic is a horticultural product highly valued for its culinary and medicinal attributes. The aim of this study was to evaluate the composition of a garlic hydrophilic extract as well as the influence on redox biology, Alzheimer's Disease (AD) markers and aging, using Caenorhabditis elegans as experimental model. The extract was rich in sulfur compounds, highlighting the presence of other compounds like phenolics, and the antioxidant property was corroborated. Regarding AD markers, the acetylcholinesterase inhibitory capacity was demonstrated in vitro. Although the extract did not modify the amyloid β-induced paralysis degree, it was able to improve, in a dose-dependent manner, some locomotive parameters affected by the hyperphosphorylated tau protein in C. elegans. It could be related to the effect found on GFP-transgenic stains, mainly regarding to the increase in the gene expression of HSP-16.2. Moreover, an initial investigation into the aging process revealed that the extract successfully inhibited the accumulation of intracellular and mitochondrial reactive oxygen species in aged worms. These results provide valuable insights into the multifaceted impact of garlic extract, particularly in the context of aging and neurodegenerative processes. This study lays a foundation for further research avenues exploring the intricate molecular mechanisms underlying garlic effects and its translation into potential therapeutic interventions for age-related neurodegenerative conditions.
María D. Navarro‐Hortal mail , Jose M. Romero‐Marquez mail , Johura Ansary mail , Cristina Montalbán‐Hernández mail , Alfonso Varela‐López mail , Francesca Giampieri mail francesca.giampieri@uneatlantico.es, Jianbo Xiao mail , Rubén Calderón Iglesias mail ruben.calderon@uneatlantico.es, Maurizio Battino mail maurizio.battino@uneatlantico.es, Cristina Sánchez‐González mail , Tamara Y. Forbes‐Hernández mail , José L. Quiles mail jose.quiles@uneatlantico.es,
Navarro‐Hortal