Atributos regionais, tangíveis e intangíveis para promoção do turismo; caso da cidade de Lubango em Angola
Tesis
Materias > Ingeniería
Materias > Ciencias Sociales
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Cerrado
Portugués
A globslização aumentou a concorrência entre países, regiões e cidades visando atrair públicos. Porque os locais possuem aptidão distinta para essa captação, o marketing da cidade e dos lugares apresenta-se como estratégia que deve considerar a avaliação dos residentes. O presente trabalho realizou-se em Angola na Província da Huíla, município do Lubango e o mesmo tratou de estudar os atributos tangíveis e intangíveis na paisagem urbana que constituem a marca da cidade do Lubango, como requisito para a promoção turismo como ponto de partida, desta forma levar as pessoas a conhecer os atributos tangíveis e intangíveis que fazem a marca da cidade do Lubango, o Lubango possui uma vasta rede hoteleira funcional composta por 11 Hoteis instalados nos diferentes bairros da cidade, totalizando 731 quartos e 945 camas. Tem 12 Aldeamentos turísticos pré-fazendo um total de 332 quartos e 413 camas, 4 pensões com 46 quartos e 63 camas, por fim possui 50 Hospedarias fazendo um total de 508 quartos e 568 camas. O grupo étnico Nyaneka-nkhumbi faz parte dos povos de todo o mundo, que pratica e teoriza as suas atividades planificadas no âmbito das convivências movidas pelas suas necessidades de dia-a-dia. Para a elaboração do presente trabalho, utilizou-se a pesquisa projectiva coadjuvada com a descritiva, exploratória, bibliográfica e documental por intermédio de revisão de documentos, entrevistas aos responsáveis de áreas a ser estudadas e pessoas que têm experiências ligadas à situação em estudo e algumas buscas pela internet. Conseguiu-se conceitualizar as festas da Nossa Senhora do Monte e viu-se que este evento é tradicional tem origem na edificação da Capelinha da Nossa Senhora do Monte pelos madeirenses então colonos, e na Romaria religiosa que se realiza até aos dias de hoje no dia 15 de Agosto. Constituindo assim um legado e um desafio para a convivência na diversidade.
metadata
Calungo, Mendonça Ngumbo Nambundi Calungo
mail
domextruca@gmail.com
(2022)
Atributos regionais, tangíveis e intangíveis para promoção do turismo; caso da cidade de Lubango em Angola.
Masters thesis, SIN ESPECIFICAR.
Resumen
A globslização aumentou a concorrência entre países, regiões e cidades visando atrair públicos. Porque os locais possuem aptidão distinta para essa captação, o marketing da cidade e dos lugares apresenta-se como estratégia que deve considerar a avaliação dos residentes. O presente trabalho realizou-se em Angola na Província da Huíla, município do Lubango e o mesmo tratou de estudar os atributos tangíveis e intangíveis na paisagem urbana que constituem a marca da cidade do Lubango, como requisito para a promoção turismo como ponto de partida, desta forma levar as pessoas a conhecer os atributos tangíveis e intangíveis que fazem a marca da cidade do Lubango, o Lubango possui uma vasta rede hoteleira funcional composta por 11 Hoteis instalados nos diferentes bairros da cidade, totalizando 731 quartos e 945 camas. Tem 12 Aldeamentos turísticos pré-fazendo um total de 332 quartos e 413 camas, 4 pensões com 46 quartos e 63 camas, por fim possui 50 Hospedarias fazendo um total de 508 quartos e 568 camas. O grupo étnico Nyaneka-nkhumbi faz parte dos povos de todo o mundo, que pratica e teoriza as suas atividades planificadas no âmbito das convivências movidas pelas suas necessidades de dia-a-dia. Para a elaboração do presente trabalho, utilizou-se a pesquisa projectiva coadjuvada com a descritiva, exploratória, bibliográfica e documental por intermédio de revisão de documentos, entrevistas aos responsáveis de áreas a ser estudadas e pessoas que têm experiências ligadas à situação em estudo e algumas buscas pela internet. Conseguiu-se conceitualizar as festas da Nossa Senhora do Monte e viu-se que este evento é tradicional tem origem na edificação da Capelinha da Nossa Senhora do Monte pelos madeirenses então colonos, e na Romaria religiosa que se realiza até aos dias de hoje no dia 15 de Agosto. Constituindo assim um legado e um desafio para a convivência na diversidade.
| Tipo de Documento: | Tesis (Masters) |
|---|---|
| Palabras Clave: | Atributos tangíveis, Marca da Cidade e turismo, políticas públicas nos espaços público, Lubango, Angola |
| Clasificación temática: | Materias > Ingeniería Materias > Ciencias Sociales |
| Divisiones: | Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster |
| Depositado: | 08 Nov 2023 23:30 |
| Ultima Modificación: | 08 Nov 2023 23:30 |
| URI: | https://repositorio.uneatlantico.es/id/eprint/1776 |
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