La importancia de la aplicación y uso de las redes sociales en la divulgación científica dirigida a jóvenes universitarios
Artículo
Materias > Educación
Materias > Comunicación
Universidad Europea del Atlántico > Investigación > Artículos y libros
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La presente investigación tiene como objetivo, mostrar la importancia de explorar y aplicar nuevas vías o canales de difusión acordes a las necesidades y demandas actuales, para llegar a un público joven en materia de divulgación y conocimiento científico. Es por ello, que a través de este estudio se pretende evidenciar no sólo la eficacia, sino también, el valor que los jóvenes universitarios dan a las redes sociales como uno de los principales canales de consulta de información. Para ello, se ha realizado una encuesta a 188 estudiantes de catorce grados universitarios a través de la cual, se ha podido conocer y valorar los motivos de su escaso interés en la lectura y consulta de revistas y publicaciones científicas. Observando en este sentido, cómo uno de los problemas a los que se enfrenta la divulgación científica española es la falta de medios de difusión existentes y aplicables, especialmente si se desea llegar a un público joven. De este modo, se subraya la idea de que las redes sociales pueden ser un canal potencial para la difusión y mayor alcance del conocimiento científico en cualquier área. Por todo ello, el presente estudio llevaría a un nuevo planteamiento el cual permita abordar las estrategias a desarrollar por parte de las revistas académicas en aquellas redes sociales donde se concentran más jóvenes universitarios.
metadata
Alemany Iturriaga, Josep; Garay, Helena y Arnaiz García, Clara
mail
josep.alemany@uneatlantico.es, helena.garay@uneatlantico.es, clara.arnaiz@uneatlantico.es
(2023)
La importancia de la aplicación y uso de las redes sociales en la divulgación científica dirigida a jóvenes universitarios.
MLS Educational Research, 8 (1).
ISSN 2603-5820
Resumen
La presente investigación tiene como objetivo, mostrar la importancia de explorar y aplicar nuevas vías o canales de difusión acordes a las necesidades y demandas actuales, para llegar a un público joven en materia de divulgación y conocimiento científico. Es por ello, que a través de este estudio se pretende evidenciar no sólo la eficacia, sino también, el valor que los jóvenes universitarios dan a las redes sociales como uno de los principales canales de consulta de información. Para ello, se ha realizado una encuesta a 188 estudiantes de catorce grados universitarios a través de la cual, se ha podido conocer y valorar los motivos de su escaso interés en la lectura y consulta de revistas y publicaciones científicas. Observando en este sentido, cómo uno de los problemas a los que se enfrenta la divulgación científica española es la falta de medios de difusión existentes y aplicables, especialmente si se desea llegar a un público joven. De este modo, se subraya la idea de que las redes sociales pueden ser un canal potencial para la difusión y mayor alcance del conocimiento científico en cualquier área. Por todo ello, el presente estudio llevaría a un nuevo planteamiento el cual permita abordar las estrategias a desarrollar por parte de las revistas académicas en aquellas redes sociales donde se concentran más jóvenes universitarios.
Tipo de Documento: | Artículo |
---|---|
Palabras Clave: | redes sociales, divulgación científica, universitarios, ciencia, revistas académicas |
Clasificación temática: | Materias > Educación Materias > Comunicación |
Divisiones: | Universidad Europea del Atlántico > Investigación > Artículos y libros |
Depositado: | 26 Feb 2025 23:30 |
Ultima Modificación: | 26 Feb 2025 23:30 |
URI: | https://repositorio.uneatlantico.es/id/eprint/16845 |
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