eprintid: 591 rev_number: 11 eprint_status: archive userid: 2 dir: disk0/00/00/05/91 datestamp: 2022-03-30 23:55:08 lastmod: 2023-07-17 23:30:19 status_changed: 2022-03-30 23:55:08 type: article metadata_visibility: show creators_name: Comesaña-Comesaña, Patricia creators_name: Amorós-Pons, Anna creators_name: Alexeeva-Alexeev, Inna creators_id: creators_id: creators_id: inna.alexeeva@uneatlantico.es title: Technocreativity, Social Networks and Entrepreneurship: Diagnostics of Skills in University Students ispublished: pub subjects: uneat_eng subjects: uneat_fp divisions: uneatlantico_produccion_cientifica full_text_status: public keywords: Tecnocreativity; Social media; Design thinking; Growth hacking; Entrepreneurship abstract: This paper presents the first exploratory results of a research integrated in a more global project on digital and entrepreneurial skills of students at the University ***. The study reveals gaps in professional skills such as problem solving, strategic thinking and creativity. For this reason, a pedagogical project is created integrating the use of social media in training (entrepreneurship), research (knowledge management) and university transfer. The aim is to develop skills in digital talent, (techno)creativity and to implement work methodologies, such as design thinking and growth hacking. In addition, it will encourage selflearning of the students, improve their e-competences, creative capacity and practical skills for a better adaptation to the needs of social demand, where knowledge transfer generates development and growth scenarios (startup) and fosters innovation (competitive capacity). This innovative initiative will enable Higher Education students to acquire the most demanded skills in a multidisciplinary labour market that also requires specific ones in creativity, strategic capacity, project management, product innovation, solution generation and entrepreneurship. This is what forms the basis of an integral project of triangular synergy between University, Business and Society. date: 2022-03 date_type: published publication: International Journal of Emerging Technologies in Learning (iJET) volume: 17 number: 05 pagerange: 180-195 id_number: doi:10.3991/ijet.v17i05.28183 refereed: TRUE issn: 1863-0383 official_url: http://doi.org/10.3991/ijet.v17i05.28183 access: open language: en citation: Artículo Materias > Ingeniería Materias > Educación Universidad Europea del Atlántico > Investigación > Producción Científica Abierto Inglés This paper presents the first exploratory results of a research integrated in a more global project on digital and entrepreneurial skills of students at the University ***. The study reveals gaps in professional skills such as problem solving, strategic thinking and creativity. For this reason, a pedagogical project is created integrating the use of social media in training (entrepreneurship), research (knowledge management) and university transfer. The aim is to develop skills in digital talent, (techno)creativity and to implement work methodologies, such as design thinking and growth hacking. In addition, it will encourage selflearning of the students, improve their e-competences, creative capacity and practical skills for a better adaptation to the needs of social demand, where knowledge transfer generates development and growth scenarios (startup) and fosters innovation (competitive capacity). This innovative initiative will enable Higher Education students to acquire the most demanded skills in a multidisciplinary labour market that also requires specific ones in creativity, strategic capacity, project management, product innovation, solution generation and entrepreneurship. This is what forms the basis of an integral project of triangular synergy between University, Business and Society. metadata Comesaña-Comesaña, Patricia; Amorós-Pons, Anna y Alexeeva-Alexeev, Inna mail SIN ESPECIFICAR, SIN ESPECIFICAR, inna.alexeeva@uneatlantico.es (2022) Technocreativity, Social Networks and Entrepreneurship: Diagnostics of Skills in University Students. International Journal of Emerging Technologies in Learning (iJET), 17 (05). pp. 180-195. ISSN 1863-0383 document_url: http://repositorio.uneatlantico.es/id/eprint/591/1/document.pdf