?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Patty+Flores&rft.aufirst=Evelyn+Elvira&rft.au=Patty+Flores%2C+Evelyn+Elvira&rft.date=29+Julio+2022&rft.degree=Masters&rft.title=Plan+de+marketing+educativo+digital+basado+en+el+customer+journey+para+disminuir+la+deserci%C3%B3n+escolar.+Caso%3A+Educaci%C3%B3n+secundaria+El+Alto+-+Bolivia.